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Seca Medical Scales
Seca approached Nectar with the goal of creating a medical-grade, robust scale for the US market. Nectar visited hospitals to get a comprehensive understanding of how scales were used and what the biggest challenges were in the hospital environment. Nectar evaluated the competitors and determined the PROs and CONs for each model. Based on our findings, Nectar came up with an action plan for how to achieve success in the US market.
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